Greatest Hits

So much work I’m proud of, not enough space on the site. Here’s my NBA-equivalent All-Star Team.

YETI +

The pandemic had just hit. Everyone was quarantining indoors. With the outdoors now unreachable and earth day fast approaching, we launched the world’s first streaming service made up entirely of streams.

SOCIAL TEASER

SITE

The service is still available. Go ahead and check it out.

Hopper M20 Cooler Launch

A lot of YETI coolers are heavy, which is why the launch of the all-new backpack cooler was a big deal. You can wear it out in the wild but with durability in every stitch, you most likely won’t ever be able to wear it out.

TV

Austin FC Jersey Reveal

As the team’s official jersey sponsor, we knew we had to reveal the first Austin FC kit in history in a big way. Thanks to chain saws, the best ice sculptor in the south, and an abandoned warehouse, we pulled off a damn cold reveal.

TV/SOCIAL/STADIUM

Travel Mug

YETI’s new Stronghold Lid was a big deal. As an evolution of the Magslider Lid, it was built to put an end to leaks and spills. But you can’t just tell people that, you gotta show them. So we gave a mug full of coffee to pro bull rider, Cody Teel, and let him prove the lid’s performance atop a bucking bull. White shirt 1, coffee 0.