Justin Lake

Tropicana / Made to Go

Made to Go

Client: Tropicana (PepsiCo) / Agency: VML

Winter can be harsh, wrought with sickness that makes it challenging to maintain a consistent routine. We launched the Made to Go campaign to show that the best way to face your day is to start it with a little Vitamin C. 

After the success of the initial Made to Go campaign, we launched a follow up 360° campaign on an even larger scale. The second campaign not only showcased the benefits of Tropicana for a health-conscious consumer, but the simple convenience of OJ on-the-go. The OOH pieces specifically targeted commuters in New York City, while video on Instagram and YouTube targeted key consumer demographics nationwide. We even had the slick bags in the ads custom made as part of a limited run.