Justin Lake

Tropicana / Made to Go

Made to Go

Client: Tropicana (PepsiCo) / Agency: VML

Winter can be harsh, wrought with sickness that makes it challenging to maintain a consistent routine. We launched the Made to Go campaign to show that the best way to face your day is to start it with a little Vitamin C. 

After the success of the initial Made to Go campaign, we launched a follow up 360° campaign on an even larger scale. The second campaign not only showcased the benefits of Tropicana for a health-conscious consumer, but the simple convenience of OJ on-the-go. The OOH pieces specifically targeted commuters in New York City, while video on Instagram and YouTube targeted key consumer demographics nationwide.