Justin Lake

Tropicana / Official Drink of Summer

The Official Drink of Summer

Client: Tropicana (PepsiCo) / Agency: VML

Tropicana may be known for their orange juice, but they also sell a delicious line of premium drinks. These drinks also happen to be a key ingredient in some perfect-for-summer cocktails. We shot three recipe videos showing that whatever the occasion, Tropicana can help you mix up the perfect cocktail. 

Recipe Videos

Why let video have all the fun? We recorded three radio spots for Spotify. 


Campaign Extension

As part of the summer campaign, we launched Tropicana on Pinterest. Videos running on Spotify, Instagram, and Facebook all encouraged people to visit Pinterest for party inspiration and additional cocktail recipes.