The Official Drink of Summer
Client: Tropicana (PepsiCo) / Agency: VML
Tropicana may be known for their orange juice, but they also sell a delicious line of premium drinks. These drinks also happen to be a key ingredient in some perfect-for-summer cocktails. We shot three recipe videos showing that whatever the occasion, Tropicana can help you mix up the perfect cocktail.
Why let video have all the fun? We recorded three radio spots for Spotify.
As part of the summer campaign, we launched Tropicana on Pinterest. Videos running on Spotify, Instagram, and Facebook all encouraged people to visit Pinterest for party inspiration and additional cocktail recipes.