Justin Lake
Creative Director
Justin Lake
Justin Lake
Creative Director
Justin Lake
The Plume Stills_9.jpg

Solo Stove / Plume

April Fool’s Day - Plume

Client: Solo Stove

As the maker of the world’s most popular smokeless fire pit, we decided it was time to have a little fun with smoke for April Fool’s Day.

Part fire pit, part communication device, the Plume eliminates the stress of finding cell service in the wild and instead allows you to communicate anything, to anyone, from just about anywhere with smoke signals.


Introducing Plume

Plume Launch Video

All Solo Stove / Go Smokeless Solo Stove / Plume YETI / Get Out What You Put In YETI / Take Back Travel YETI / Holiday 2021 YETI Tennessee / Garth Brooks Show Porsche / 918 Spyder Launch Tropicana / Official Drink of Summer Tennessee / Vacation Matchmaker Corona / SI Swimsuit Beef / Better with Beef Tropicana / Trop50 Every Mother Counts / Every Ride Counts Beef / It's What's For Dinner Hope House / Website Design Tropicana / Made to Go Vail / Emma
Solo Stove / Go Smokeless Solo Stove / Plume YETI / Get Out What You Put In YETI / Take Back Travel YETI / Holiday 2021 YETI Tennessee / Garth Brooks Show Porsche / 918 Spyder Launch Tropicana / Official Drink of Summer Tennessee / Vacation Matchmaker Corona / SI Swimsuit Beef / Better with Beef Tropicana / Trop50 Every Mother Counts / Every Ride Counts Beef / It's What's For Dinner Hope House / Website Design Tropicana / Made to Go Vail / Emma