Justin Lake

Tennessee / Vacation Matchmaker

Vacation Matchmaker

Client: Tennessee Department of Tourist Development  / Agency: VML
Awards: Cannes Lions: Silver Creative Data, Bronze Digital Craft / ADDY: Gold (5) Silver (2)

Americans spend over two months researching where to go on vacation. They want every moment to be perfect.

Between page load and pre-roll play, Matchmaker analyzed millions of data points about the viewer. Then it scanned hundreds of video clips of Tennessee activities to find matches which were then edited into a commercial perfectly aligned with the viewer’s interests. All in real-time.

Case Study Video

Campaign Results