The Mightier the Merrier - Holiday 21

The holidays are the one time of the year where, when it comes to loved ones, you don’t want to scrimp. That goes for the effort you put into the celebration as well as the gift. The Mightier the Merrier campaign’s focus on durability resulted in YETI’s best holiday sales numbers in history.

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What are the holidays without a little fun? YETI is known for taking traditional items—coolers, buckets, chairs, and cups—and over-engineering them to be nearly indestructible. So we looked at what holiday item would be a whole lot merrier if it was just mightier, and we were led straight to the iconic nutcracker. Five nutcrackers, each crafted from pure Aluminium and weighing 70 lbs each, absolutely crushed it.