Snoop Dogg Goes Smokeless
Client: Solo Stove
“I’m giving up smoke.” With those four words, Snoop set the internet on fire. Shock spread and speculation ensued. All eyes were on Snoop. Which is exactly what we wanted when four days later he revealed that in giving up smoke, he was going smokeless with Solo Stove.
The Results?
Trended Number 1 on Twitter - TWICE.
First post - 5,629 media hits. Second post - 4,317
Stock price increased by ~20%.
31 million engagements
19.5 billion earned media impressions
