Justin Lake

Beef / Better with Beef

Better with Beef

Client: National Cattlemen's Beef Association/ Agency: RGA

Everyone (fine, almost everyone) loves beef. Our goal was to connect to a younger audience and promote beef as a great ingredient across a wide variety of dishes. To do this, we created recipe videos that were fun, quick, and showed just how easy it is to use beef to make every meal amazing. 

Recipe Videos

Social Campaign

The campaign ran throughout the summer, encouraging people to share their mealtime wins with us. We then highlighted our favorites each week on Facebook and Twitter.