918 Spyder Launch
Client: Porsche/ Agency: Cramer-Krasselt
Despite the fact that the Cayenne is Porsche’s best selling model, the company is still focused on building the best sports cars on earth. To ensure this message was still being clearly communicated to consumers, we created a series of print ads highlighting the 911 and 918 Spyder.
Limited Edition Book
Porsche was on the verge of releasing a million dollar supercar and wanted to have all each car spoken for before they ever left the manufacturing plant. To help drive pre-orders, we crafted the history of the 918 Spyder, placed it inside a laser-cut carbon fiber jacket, and shipped it out to the who's who of America.