Justin Lake
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Porsche / 918 Spyder Launch

918 Spyder Launch

Client: Porsche/ Agency: Cramer-Krasselt

Despite the fact that the Cayenne is Porsche’s best selling model, the company is still focused on building the best sports cars on earth. To ensure this message was still being clearly communicated to consumers, we created a series of print ads highlighting the 911 and 918 Spyder. 

Print Ads

Headline:  The rare occasion when excessive, extreme, exorbitant still wasn't enough.   Body copy:   To produce a pure high-performance machine is an impressive feat. To reinvent the entire segment is quite another. With the 918 Spyder, we achieved an unprecedented level of performance. Then, naturally, we pushed even further. We wrapped it in iconic racing livery. We fashioned the mirrors, window frame, roof and rear wings out of carbon fiber. And finally, we crafted the wheels from lightweight magnesium. Nearly 90 pounds lighter, the result is the Weissach Package. And, the only vehicle to record a time of 6:57 on the world-famous Nürburgring Nordschleife.

Headline: The rare occasion when excessive, extreme, exorbitant still wasn't enough.
Body copy: To produce a pure high-performance machine is an impressive feat. To reinvent the entire segment is quite another. With the 918 Spyder, we achieved an unprecedented level of performance. Then, naturally, we pushed even further. We wrapped it in iconic racing livery. We fashioned the mirrors, window frame, roof and rear wings out of carbon fiber. And finally, we crafted the wheels from lightweight magnesium. Nearly 90 pounds lighter, the result is the Weissach Package. And, the only vehicle to record a time of 6:57 on the world-famous Nürburgring Nordschleife.

Headline:  World records are about shaving seconds. So we fashioned a sharper razor.   Body copy:   To produce a pure high-performance machine is an impressive feat. To reinvent the entire segment is quite another. With the 918 Spyder, we achieved an unprecedented level of performance. Then, naturally, we pushed even further. We wrapped it in iconic racing livery. We fashioned the mirrors, window frame, roof and rear wings out of carbon fiber. And finally, we crafted the wheels from lightweight magnesium. Nearly 90 pounds lighter, the result is the Weissach Package. And, the only vehicle to record a time of 6:57 on the world-famous Nürburgring Nordschleife.

Headline: World records are about shaving seconds. So we fashioned a sharper razor.
Body copy: To produce a pure high-performance machine is an impressive feat. To reinvent the entire segment is quite another. With the 918 Spyder, we achieved an unprecedented level of performance. Then, naturally, we pushed even further. We wrapped it in iconic racing livery. We fashioned the mirrors, window frame, roof and rear wings out of carbon fiber. And finally, we crafted the wheels from lightweight magnesium. Nearly 90 pounds lighter, the result is the Weissach Package. And, the only vehicle to record a time of 6:57 on the world-famous Nürburgring Nordschleife.

Headline:  Be all, meet end all.  Body copy:   There's no more realization of what can be achieved than when the Porsche 911 Turbo S is unleashed. It begins the moment the ignition first sends a surge of power through your fingertips. With performance capable of track speeds nearing 200 mph, hugging the ground becomes imperative. Which is the precise role of the all-new active aerodynamics. In combination with the first-ever rear-axle steering, curves are gripped with unyielding stability. The result is the benchmark of what we know to be possible. At least for now. Porsche. There is no substitute.

Headline: Be all, meet end all.
Body copy: There's no more realization of what can be achieved than when the Porsche 911 Turbo S is unleashed. It begins the moment the ignition first sends a surge of power through your fingertips. With performance capable of track speeds nearing 200 mph, hugging the ground becomes imperative. Which is the precise role of the all-new active aerodynamics. In combination with the first-ever rear-axle steering, curves are gripped with unyielding stability. The result is the benchmark of what we know to be possible. At least for now. Porsche. There is no substitute.


Limited Edition Book

Porsche was on the verge of releasing a million dollar supercar and wanted to have all each car spoken for before they ever left the manufacturing plant. To help drive pre-orders, we crafted the history of the 918 Spyder, placed it inside a laser-cut carbon fiber jacket, and shipped it out to the who's who of America.